The Content Insight & Activation Platform

For Marketing Leaders

“PathFactory understands the user experience and creates products that have many use-cases. There’s no feature that goes unused – it all works together seamlessly and has a place in any content marketing strategy.”

Valerie Castillo
VP of Marketing at TrustYou

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Remove friction from your customer journey

B2B marketing is rife with friction. Marketers frustrate our audience when we distribute content on our terms, inconsistently distribute content across channels, and bury important content deep within websites, or worse fail to deliver it at all.

Embrace your B2B audience's B2C expectations

Deliver the same kind of real-time experience your audience is used to in their consumer lives with platforms like Netflix & Spotify. With B2B buyers doing 67% of their research independently, it’s more important than ever before to micro-personalize the journey for each individual buyer using AI that responds their preferences.

Maximize revenue across the entire customer lifecycle

By prescriptively giving prospects and customers access to all the information they need, you’ll increase funnel performance, boost customer adoption, and create new opportunities for expansion through cross-sell and upsell.

Maureen Robbs

AI Orchestration Lead

Cisco

“Combining data with effective tools like PathFactory, we can have more than 100K highly personalized conversations with our customers to guide them on their path to success.”

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SEE HOW PATHFACTORY CAN HELP YOU, SPECIFICALLY

What do you do?

Demand
Generation

Marketing
Operations

Marketing
Leader

Content
Marketing

Website
Owner

Account-Based
Marketing

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